Our impact
Selected engagements that connect strategic insight with building something new.
01 / Enterprise AI · Strategy to execution
Listed technology group
Shaped innovation strategy, market research and competitive positioning for a new enterprise AI offering. Blue Pentagon supported with launching the offering, and continues to provide ongoing product design and engineering teams operating in the business today. The engagement progressed from identifying opportunities to strategy development and support during implementation.
02 / Fintech · Market entry
JSE-listed telecommunications leader
Developed the market entry strategy for a super-app ecosystem connecting payments, e-commerce and financial services. The work focused on a new platform proposition and its route into the South African market.
03 / Financial services · Venture creation
Multinational mobile network operator
Created the strategy and product design for digital business lending, opening a route to working capital for underserved enterprises. The proposition supported the client’s entry into business lending and diversification of its financial services portfolio.
04 / Insurance · Research and product development
JSE-listed short-term insurer
Led a primary and secondary research and product design programme across four provinces in South Africa. The programme combined community-based focus groups and in-depth individual customer interviews across South African provinces with strategic market, competitor and informal market research and analysis, with the aim of identifying white space opportunities and addressing unmet needs and inclusion. The team then worked to design innovative new value propositions to address the identified underserved target segments.
05 / Customer & product strategy
Leading telecommunications provider
Designed the customer and product strategy for a mobile financial services platform, supporting broader financial inclusion. The engagement, in Southern Africa, connected customer needs to a financial services proposition for previously underserved markets.
Ready to forge beyond?